Online Technology Bootcamps

Why Digital Marketing? 

Pursuing a career in Digital Marketing is a great option for those who want to be part of the ever-evolving world of online marketing. Digital marketing offers a range of exciting career opportunities and allows professionals to work in an exciting and dynamic field. Digital marketing is a rapidly growing field, as companies of all sizes have come to see the value of having an online presence. Digital marketing professionals can help businesses reach their goals by creating strategy that drives ROI.
Data from ZipRecruiter 2023 details the U.S. Average Salary for a Digital Marketing Specialist is $55,340 annually.

Course Objective
This course provides a comprehensive overview of digital marketing, covering essential concepts and strategies used to drive successful online campaigns. Learners will gain foundational knowledge in digital marketing principles, including customer journey mapping, marketing research, and engagement techniques. The course includes in-depth training in creating and implementing digital marketing strategies, content marketing, social media management, email marketing, website optimization, and SEO. Additionally, learners will explore marketing automation, artificial intelligence, and analytics using Google Analytics to optimize campaigns and improve performance. By the end, participants will be equipped to develop and execute effective digital marketing strategies, leveraging various tools and techniques to achieve their business goals.

Curriculum

• Pre-Work: Introduction Digital Marketing
• Unit 1: Digital Marketing Strategy
• Unit 2: Content Marketing
• Unit 3: Social Media Marketing
• Unit 4: Email Marketing
• Unit 5: Website Optimization
• Unit 6: SEO and Paid Search with Google Ads
• Unit 7: Marketing Automation & AI in Digital Marketing
• Unit 8: Marketing Analytics with Google Analytics

Why Data Analytics? 
Data analytics is a rapidly growing field with tremendous potential. Data analytics is the process of collecting, analyzing, and utilizing data to gain insights and make informed decisions. The primary benefit is that it offers a wide range of job opportunities. Data analysts can work in a variety of roles, from business intelligence and analytics to data engineering, machine learning, and more. Finally, data analysts often command higher salaries and benefit from performance-based bonuses and other incentives.

Data from ZipRecruiter 2023 details the U.S. Average Salary for a Junior Data Analyst is $54,076 annually.
Course Objective
This comprehensive course equips learners with the foundational knowledge and practical skills to excel in business analytics. Learners will understand the fundamentals of data analytics, use essential software tools like Excel, Tableau, R, and Python, and manage databases with SQL. They will create compelling data visualizations, perform various data analysis methods, and develop predictive models using machine learning algorithms. By the end of the course, learners will confidently analyze data, draw meaningful conclusions, and apply their skills to real-world projects, driving data-informed decisions and optimizing business performance.
Curriculum

• Pre-Work: Introduction Data Analytics
• Unit 1: Tools for Business Analytics
• Unit 2: Databases Management and Analysis
• Unit 3: Data Visualization
• Unit 4: Data Analysis
• Unit 5: Predictive Analytics and Machine Learning

Why UX/UI Design? 
UX/UI Design harmoniously blends psychology, creativity, and technology to create seamless and visually captivating digital experiences. A career in UX/UI Design melds creativity, user-centric thinking, and technical prowess, offering a dynamic and rewarding path. From wireframing to interaction design, you'll delight users with intuitive interfaces. Through user research, typography, color theory, and accessibility you'll create humancentered solutions that resonate. You'll shape consistent, branded, and resonant experiences across platforms.

Data from ZipRecruiter 2023 details the U.S. Average Salary for a Junior UX/UI Designer is $55,954 annually.

Course Objective
This course offers an in-depth exploration of design principles with a focus on user-centered design. Learners will gain foundational skills in empathy mapping, user research, and the creation of inclusive and accessible interfaces. The course covers key aspects of user experience and user interface design, including using Figma for design creation, conducting user research, and developing personas and user journeys. Participants will also delve into visual design principles such as unity, composition, and style, as well as learn to create consistent and scalable design systems. By the end of the course, learners will be adept at designing seamless user experiences, optimizing interfaces for diverse devices, and employing effective UX writing to enhance user interactions.

Curriculum

• Pre-Work: Introduction to Design
• Unit 1: The Designer's Mind
• Unit 2: User Research
• Unit 3: Big Picture Design
• Unit 4: Defining Style
• Unit 5: Improving the User Experience

Why Software Development? 
Learning software development is a transformative journey into the heart of modern innovation. As a software developer, you become a digital architect, crafting applications and systems that shape the way we live, work, and communicate. This dynamic field offers both creative expression and problemsolving mastery, honing your skills in coding, logic, and design. As demand for tech solutions soars, software developers enjoy diverse and lucrative career opportunities, from established companies to startups and freelancing. Flexibility in work arrangements and remote options enhance work-life balance. Additionally, the everevolving nature of technology ensures dynamic, intellectually stimulating work.

Data from ZipRecruiter 2023 details the U.S. Average Salary for a Junior Software Developer is $89,092 annually.

Course Objective
This course provides a comprehensive introduction to web development, covering HTML, CSS, and JavaScript to build dynamic and engaging web pages. Learners will master HTML for structuring web content, CSS for styling and layout, and JavaScript for creating interactive elements. The course progresses through foundational skills in HTML and CSS, basic JavaScript concepts, and advanced topics such as data structures, Web APIs, and server-side development with Node.js and MongoDB. Participants will also explore React for front-end development and Agile methodologies for effective project management. The course culminates in a Capstone project, where learners will apply their skills in a real-world scenario, culminating in a demonstration of their developed application, showcasing their technical and collaborative abilities.

Curriculum

• Pre-Work: Introduction to HTML, CSS, and JavaScript
• Unit 1: HTML & CSS
• Unit 2: JavaScript Fundamentals
• Unit 3: Data Structures
• Unit 4: Web APIs
• Unit 5: Server
• Unit 6: Databases
• Unit 7: React
• Unit 8: Agile Team Methodologies
• Unit 9: Capstone Inception
• Unit 10 & 11: Capstone Project
• Unit 12: Capstone Demonstration