Nancy Guo holds a PhD in Marketing Science from Rutgers University. She worked as a visiting Assistant Professor at University of New Haven from 2014-2015, before joining CSI. She has taught marketing research, marketing principles, and social media marketing, and positions herself as a marketing modeler who uses tools from statistics and economics to address firms’ strategic marketing problems and consumers’ social economic behaviors. Her research interests include digital marketing, marketing and supply chain interface, firm’s pricing strategies, social influences and social consequences of consumer behaviors.
Degrees
Ph.D, Rutgers University
Dr. Guo’s research interests include digital marketing, marketing and supply chain interface, B2B branding, social influences and social consequences of consumer behaviors. She was the recipient of a Dissertation Fellowship for her doctoral studies at Rutgers University and a fellowship recipient of the 2013 Columbia-Duke-UCLA QuantCamp. Dr. Guo has many publications in conference proceedings, book chapters, and journals such as Industrial Marketing Management, Journal of Business Research, Technology Forecasting and Social Change, Journal of Business & Industrial Marketing, Transportation Research Part E, Asia Pacific Journal of Marketing and Logistics, and so on.
